In this captivating podcast episode, Chris Bailey, CEO of the Sheffield United Foundation, takes us on a journey through his 13 years in the charity and the remarkable growth of the foundation.

With candid insights, Chris shares his belief in the power of authenticity, values alignment, and investing in the development of his team.

He reveals that these principles have been pivotal in shaping the foundation's success and fostering a culture of collaboration and impact.

Chris also delves into the complexities of leading a charity associated with a high-profile football club.

He acknowledges that the Sheffield United brand can be both a blessing and a curse in recruitment. While it attracts passionate individuals who connect with the club's values, it can also present challenges in finding the right fit for certain roles. Navigating these dynamics requires careful consideration and an understanding of the target audience.

At its core, the Sheffield United Community Foundation is committed to making a real difference in the lives of individuals across the community. Through a diverse range of programmes focused on education, employability, health and wellbeing, accessibility and inclusion, and sport and physical activity, the foundation tackles some of the most pressing social issues.

Chris emphasises the importance of partnerships in achieving these goals, working hand-in-hand with organisations across different sectors to deliver initiatives that have a lasting impact.

The foundation's strong ties with local authorities, schools, colleges, and community organisations are testament to its dedication to collaboration and community engagement.

Chris paints a picture of a thriving network of support, where the foundation and its partners work together to address the specific needs of the community. This collaborative approach ensures that programmes are tailored to meet the unique challenges faced by individuals in Sheffield and the surrounding areas.

Throughout the conversation, Chris' passion for the foundation's work shines through. He speaks with pride about the positive relationship between the foundation and the football club, highlighting the invaluable support the club provides.

He also sheds light on the foundation's funding model, which includes a combination of support from the Premier League Charitable Fund, the English Football League, grants, contracts, and service agreements. This multi-faceted approach allows the foundation to secure the necessary resources to sustain and expand its vital programmes.

Chris’ leadership, coupled with the dedication of his team and the support of partners, has created a powerful force for good in the community. Through their unwavering commitment to social impact, they are empowering individuals, building stronger communities, and creating a brighter future for all.

Tune in and get inspired!

Chapters

00:00 Introduction and Quickfire Questions

03:00 The Importance of Sports and Friendship for Mental Health

04:00 Chris Bailey's Journey in the Charity Sector

09:26 Investing in Team Development and Growth Opportunities

14:41 The Growth and Programs of the Sheffield United Foundation

20:13 Recruitment Challenges and the Power of the Sheffield United Brand

22:10 The Importance of Partnerships in Delivering Impactful Programs

23:36 The Impact of Sheffield United on the Community

24:27 Delivering Programs with a Deep Impact

29:03 The Positive Relationship Between the Foundation and the Football Club

35:49 Building Strong Partnerships for Community Development

42:06 A Diverse Funding Model for Sustainability

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